What does a Wordpress website cost?
How can it be that the market price of a Wordpress website varies so much?
Everyone's needs are different. This both in terms of concrete features, time horizon and of course budget.
A website contains many layers of complexity, and in practice you can keep stacking up layers. It should be your business that decides how many of these layers you need to achieve a satisfactory result. That's why there is such a big difference between website projects and their associated prices.
My services are targeted at startups up to medium-sized companies, and my prices for a website are typically between DKK 15,000 and 70,000 (excl. VAT). A Woocommerce webshop is typically a surcharge of around 20,000 (excl. VAT).
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Calculate your price range estimate in a few minutes
As mentioned above, I can't give an exact price here right away without knowing a bit more about your business and needs, but I have made this price calculator for you, which can give you a good indication of what a realistic price range will be for your needs.
And remember: It is an estimate. At the same time going through this calculation you will - in an easy way - understand a bit the complexity of a web project, so you know why the price varies so much.
At each point in the calculator, you can find explanations (both short and long) for multiple choices so you can better make your decisions.
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Your Company
How do you describe your company?
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Requirements and Needs (Standard)
Hvilken type standard website ønsker du (Standard løsning)?
A site like this shows briefly relevant information about your business so that your customers can find you and get an impression of your business. Typically contains static content that rarely changes.
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The Content
How much content needs to be created and how?
Remember that all content must be created for each language. The design/layout is of course the same, but both text and images (that contain text) has to be delivered. The initial language content is of course the most demanding. The following languages content is usually just translation work. So after I have created the multi-language support for the site, you will mainly be able to translate and create the content for new languages yourself. Therefore prices after the second language are cheaper.
Here I mean an expected estimate of page templates with different content and layout, including "Contact", "About us", "Front page", as well as various subpages. For example, if you have two page templates, you can create the pages you want with these two templates.
The process of creating content can be both relatively short and very extensive. It depends on your resources. But it is quite certain that the resources one uses on this are always well spent as it creates a solid foundation under your site and its use. The final price estimate therefore depends on how thorough you want to be with this.
Detailed Pop-upChoose the services you want here:
Individuals with a strong knowledge of both the business and brand of the company, typically has the best potential to author the actual text content of the site. But of course I am happy to help with this as well. The estimated price for this is 300€ per page-type (selected above).
Analysis and clarification of your company's personas/target group
Joint workshop with you where structure and overall content is planned
Creation of sketches (wireframes) as a strong base for final design or development
Creation of functional UX prototype for testing. Built in Adobe xD and allows you to test both content and interaction, online in a browser, before the website is developed. This helps to ensure that the look and feel of the site is perfectly in place, before the costly development phase begins, and also that this development runs smooth because the end result is clear.
Test of design / prototype on target group before the site is developed
The design and structure of your content is incredibly important. If you choose this option, you need have a clear idea of the content you want on your site (text, images, video, page types, sitemap, etc.), and you need to have a good understanding of your target group. But even if you believe you have all this, I will still recommend that this phase is highly weighted. In fact, the more thorough you are with this process, the more sustainable and effective your site becomes. Both the structure of pages and texts are of great importance for your website's ranking on the search engines (SEO).
As a minimum, we should have a short introductory workshop together where content and structure are clarified. Therefore, an expense is added to this in the estimate.
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Solution Choice
What type of solution do you need?
Select to see information about each solution type.
Note: This choice doesn't affect the price in this step, but the prices on the following choices, will be different.
Pros
- In the short run cheaper
- Project period shorter
Cons
- Disposed of errors with time
- Performance not optimal (mainly on mobile)
- Design is roughly guided by the chosen standard theme (but the individual parts can to some degree be adapted to your brand)
- Selected theme determines the functionality.
- Expect additional costs for custom desired functionality, not provided by the theme
Pros
- Sustainable solution
- A website that suits perfectly to the needs of your company
- Little risk of errors with time, and when they do appear they are much easier to fix
- It is you who owns the code, and the sites function is generally not dependend on third parties
- After the first launch of the site, you can easily add content to the site, within the agreed page templates (Also if your not the creative type)
- Freedom to get the visual and functional design you dream about
- Tailormade code means much petter site performance (which improves your SEO ranking)
Cons
- Naturally takes a bit longer to develop
- A higher initial pricee, but if you have the room in your budget, you will quickly realize that this expense is quickly earned back, due to much smaller prices and higher reaction times for the following maintenance, and future new content creation.
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Webshop and extra features
What features should your site have?
(Note: These features can always be added later, if you don't see a need for them on the initial site))
A webshop involves a whole range of new pages, as well as additional setup, including payment solution, shipping, emails and much more. The scope varies a lot, so the price here is an estimated extra cost.
A pop-up on the front page where the user must give his acceptance that the site uses cookies to register various user information and behavior.
An extension that allows your customers to log in and perform profile specific actions.
If you have a user login, you can also choose to get an event calendar, where you can create different events and invite selected users etc.
A module that shows a discreet marketing campaign pop-up on the front page. You can easily fill in information yourself and decide how much it should be displayed etc.
Here you get a page template for Wordpress, which can generate newsletters, which are built to fit all receiving mail clients. Can be exported and inserted in various mail services (Mailchimp, Hubspot, etc.). This way you can create beautiful branded newsletters that you know look the same with all recipients.
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Requirements and Needs (Bespoke)
What type of website do you need?
A site like this shows briefly relevant information about your business so that your customers can find you and get an impression of your business. Typically contains static content that rarely changes.
Since you have chosen a bespoke solution, I can here recommend you to get a website with no use of CMS (which in this case means without Wordpress). Since the website content is static, you don't need a heavy CMS engine to change and create content. So this way you will get a lightning fast and top performing website (which among other nice things, the search engines loves to rank higher!). But if you eventually wants to extend the scope of you site with new features and content, you should select one of the other two options.
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Last step: Final Estimate
The final estimated price is :
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The Standard Solution
– WordPress third-party themes
TL: DR;
For cheap money you can make a nice WordPress site, built on a third-party theme, within a fair amount of time. This can be a good solution if you have just started your business and your immediate budget is small, but can give a lot of headaches in the long run.
A WordPress site always uses a so-called theme, which determines what the site looks like and how the individual pages are structured. This can be built from scratch or you can buy and install a seemingly fancy “ready-made” theme for cheap money (it costs about $ 40-60), which is built by an external third-party companies.
These themes try to make it easy for as many people as possible to be able to add, design and edit the content on desired web pages themselves, via so-called page-builders, which make it possible to do all these things, without knowledge of code. Among other things, they typically provide a wide variety of features that you can choose to use on your pages as components, in one of the theme’s selection of predefined designs.
Websites built on a ready-made theme like these are often offered by WordPress website providers, and can therefore be made cheaper than tailoring a theme from scratch.
With a finished theme, you can build your own pages! On paper, it may seem that there is no need for external help, apart from the setup of web hosting, WordPress and theme. Therefore, you often see WordPress sites being offered for incredibly cheap money, and it is clear that many in their ignorance go for this solution. But pretty soon problems start to arise.
Fourth-Party Plugins
The ready-made themes consist of a whole bunch of features / plugins (sliders, sections, layout components, etc.) which are provided by fourth-party companies. Of course, each of these is maintained by their own team of developers (and therefore not those who provide the theme), and many do not perform this maintenance properly. It is also often seen that companies even stop developing on them completely. This means that the building blocks, that the theme is initially tested to run with, all of a sudden no longer work together, and this can give a lot of errors, both on the visible public pages (also called the front end), as well as in the theme’s page builders and other content management.
Can you do it all yourself without having to code?
Yes, if you are born with a designer in your stomach, and you have a sense of web design, it is a fairly small task to design something decent in a third-party theme. But if you do not have both these skills, it will immediately be difficult. The theme provides a number of tools for building the pages, but it does not help much if you do not know what to build with them.
This is actually the way many self-proclaimed “web designers” sell their websites. They install a third-party theme and build the pages in their page-builders, without having anything to do with code. In this way, you get a nice site to begin with, but as mentioned above, these themes often still cause problems due to the individual parts not being updated/maintained.
Performance on Ready-made Themes
A third-party theme is built to support every conceivable scenario that the owner and designer may come up with. Therefore, the theme obviously needs to include code that supports all of these imaginable choices. This even if all the possible features are not used. This significantly larger code base often has an impact on the site’s performance, and has a greater risk of errors occurring on the way through the site. Later on, it is also cumbersome to make new streamlined well-functioning additions when the code base is is heavy and complex. Here, new developers will first have to overwrite/reset the theme code before the new code can be created “on top” of it. This means even more code, and when the theme then one day changes, it may crash again with these new features.
However, this solution may still be right for you right now
Although there are many concerns about a WordPress site, based on a third-party theme, it can still be the right solution for you here and now. Typically, it is early startups and small businesses, with small immediate budgets, that benefit greatly from this type of solution.
With this type of solution, you are up and running with a decent site for a small budget, and you can count on it running acceptably for the initial important period of your company’s lifespan. Then, when you have a little more room in the budget, you can at that time get a more sustainable and tailor-made site. At this point you can of course bring experiences and concrete individual well-functioning parts from the old site, so you want have to start all over (which will make the upgrade less costly).
But of course it is in every way best if you have the opportunity to go directly to a tailor-made solution that is both well-crafted, sustainable, easy to maintain and exudes exactly what you want your brand to communicate.
The Bespoke Solution
– WordPress theme built from scratch
TL: DR;
The tailor-made solution gives you a site that is built exactly for your business purpose. Both in terms of design and development. Actually this is also built as a WordPress theme, but here the theme is built from scratch, and this means a small code base, that specifically support your needs, and this makes it more sustainable, with few errors and fast bug fixing. On top of this the site is much less error-prone to maintain and expand, with short development times for new features.
When you choose this solution, the theme for your site is created from scratch and customized to exactly fit your company’s needs. The code for the site thus “only” supports exactly the features that your website need to support. It will not be build to support any other features that you either do not use, or that is difficult to keep up to date.
Based on the design – which is based on either existing sketches/wireframes, or sketches/wireframes we design together – the pages are molded together with the fields and the decided design, to a complete tailormade design. After that you, or your content managers, can easily add new content to the site, without having to think about neither style, structure nor performance.
This is the “right” and sustainable way to do it, so if you have the budget here and now, it is by far my recommendation that you take this route. Keep in mind that this is only the first immediate expense which is steeper than with the third-party solution. If you get a tailor-made solution, firstly you will not get nearly as many problems that require ongoing help, and secondly there is a much shorter and cheaper path to new features on your site, as these are then built into the existing code base, which by nature is easy to review for future developers.
There is no doubt that in the long run this solution will be cheaper than a standard solution (both in regards to money and potential headaches), as a small tailor-made code base provides less risk of errors, and at the same time is easier to fix when an unavoidable error occurs.
Without WordPress – Static Content
If you need a tailored website where the content will almost always remain the same, I can recommend you to get a site without CMS, ie. without WordPress!
Here you can’t log in to an underlying system and create content yourself. Here, all content is directly coded into the pages that make up your home page. There is no database, and thus no additional communication with a server, to retrieve the site’s content.
This means lightning fast loading times, and thus a much more fluid user experience. The price will also be less than with WordPress, but since the pages have to be built one by one, it will still be more expensive than a standard solution.
The User Experience Phase (UX)
– Creating user-oriented structure and content
WordPress is a Content Management System (CMS), where anyone, with knowledge of the business, can edit and add content to the site themselves.
A company employee typically knows your the company’s business well, and therefore have an overall good idea of what messages is relevant for the company website. But even if you have your own content plan, which you trust fully and firmly, it is always good to use some resources to layout a more thorough strategy on the content and its structure/flow. This is partly because the content should be structured in such a way that it is optimized for the Internet, which means that it is easily accessible, easy to understand, has a natural flow and not least has a structure that is optimized for the search engines (Google, Bing, etc. ). This is important since this helps your website to be displayed correctly and is well ranked in potential customer searches. If this is in place, the website will have a very strong and sustainable foundation.
An entire discipline called User Experience (also called UX) has its focus on this area. Based on the site’s intended users, a persona analysis can be made (Are there several types of users? Which? What characterizes them? Etc.), and based on this, the content, as well as its structure and interaction (in the form of sketches and prototypes), is designed . This is then tested by real users and the results of the test are used to evaluate and reevaluate the content. This process run in circles until you are satisfied with the results that the user test shows, and then your content is ready to be designed and then implemented in a new site.
This is the ideal process, but many people often skip this step, as they themselves feel that they from the start have a substantial understanding of content and structure, and therefore cut this process out of the budget. And yes, this process can go on and on, so it’s also about noticing how far you find it necessary to go in order for the site to work as intended and get the expected exposure and deliver the expected conversions.
Note: This analysis of your users’ behavior, by the way, shouldn’t stop after the site is built. You should continuously analyze the behavior of your customers behavior on the site, and implement the relevant changes in the content and structure, if the analysis at some point shows a need for this.
