Campaign landing page

Configit – lead-generation landing page

For Configit we created a campaign landing page with end-to-end delivery: UX, design and implementation in Pardot. The page was planned around clear messaging, microcopy and a frictionless form experience, fully integrated with Salesforce CRM.

Conversion-first: focused value proposition, low-friction flow and clear primary CTA.
Pardot integration: form fields and progressive profiling connected directly to Salesforce.
Gated asset: whitepaper/report delivered via thank-you flow and email automation.
Tracking & attribution: UTM setup, event tracking, Analytics goals and campaign reporting.
Performance & SEO: mobile-first, accessibility-checked and speed-optimised.

Deliverables

Information architecture, wireframes and microcopy
Design system for hero, highlights, cards and form
Pardot implementation incl. templates and forms
Thank-you page, email automation and asset delivery
Tracking (UTM, events), dashboard and A/B test readiness

Outcome

The landing page delivers a crisp, trustworthy experience that converts qualified leads and makes campaign results measurable. The modular build enables quick reuse for future launches, keeping time-to-market low and brand execution consistent.

Need a landing page that actually converts?

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Project date

19. July, 2019

Client

Configit

Website

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