Case: E-commerce & product configurator

Christiania Bikes – webshop with a custom configurator

Christiania Smedie needed a new webshop where customers can build their cargo bike with the right accessories – directly in the purchase flow. We designed and developed a solution that blends the raw, authentic brand style with a modern e-commerce experience, closely connected to stock and product data.

Configurator: choose model, equipment and colours – price and availability update in real time.
Business logic: variants and add-ons controlled by inventory and rules.
Design & art direction: visual language reflecting the workshop’s heritage – raw, inviting and authentic.
UX & purchase: streamlined path from inspiration to checkout; microcopy that guides decisions.
Technology: modern frontend (React/JS), performance-optimised and ready to scale.

Deliverables

Information architecture, wireframes and UX flows
Design system and components for products, variants and add-ons
Custom product configurator with price calculation
Integration with inventory/variants and e-commerce
Art direction, imagery and microcopy

Outcome

The webshop makes it easy to select the right bike and accessories—without extra support overhead. The visual direction strengthens the brand and ties the workshop’s story to a contemporary digital experience. The solution is built for growth with new products, campaigns and additional languages when needed.

Do you ned a configurator or special e-shop?

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Project date

15. May, 2019

Client

Christiania Smedie

Website

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