E-commerce UX & redesign

Aveny – modernising a webshop with 20,000+ products

Aveny operates physical stores and a large online shop with more than 20,000 products. The assignment was to update the visual design and refine the user experience—especially on product pages where extensive data is shown (specs, variants, certifications, financing, availability, etc.). The goal was to make complex information easy to scan and act on, across mobile and desktop.

  • Navigation & search: clearer top-nav, improved autosuggest, and quick access to brands/categories.
  • Filters & sorting: facet filters with chips, sticky filter panel, and clear feedback for active selections.
  • PDP modules: modular structure (hero, price/CTA, variants, benefits, specs, reviews) with progressive disclosure.
  • Compare & favourites: easy saving, comparing and sharing across devices.
  • Trust & conversion: badges, certifications, delivery/click-and-collect, financing and friction-reducing microcopy.
  • Mobile-first: sticky CTA, swipable gallery and accessible variants/filters.

Deliverables

  • UX audit, heuristic evaluation and analytics review
  • Information architecture for categories, filters and search
  • Figma design system (components, tokens, states) and clickable prototypes
  • PDP/PLP layouts, microcopy and content guidelines
  • Dev handoff with specs and edge-case flows

Outcome

The shop became significantly easier to navigate—especially on mobile. Product pages now present large amounts of information in scannable modules, improving engagement and lowering drop-off. The modular design also makes future extensions faster and more consistent.

Running a large catalogue shop that needs to be faster and easier to use?

Let’s optimise it

Screenshots

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