Subscription e-commerce & bookings

Biofolic – webshop with subscriptions and individual treatment calendars

Biofolic needed a full e-commerce solution selling both traditional products and treatment programmes via flexible subscriptions. We combined WooCommerce Subscriptions with individual customer calendars so each client can manage their treatment schedule. The visual style is clean and clinical, balanced with lifestyle photography to feel human and warm.

  • Subscription models: multiple plans (monthly/quarterly/programme) with proration, pause and cancel.
  • Treatment calendars: per-customer calendar, reminders and external calendar sync.
  • Mixed cart: subscriptions + one-off products in a single checkout with clear pricing logic.
  • Clinical meets lifestyle: calm UI, soft palette and editorial imagery for trust and clarity.
  • Performance & ops: caching, optimised assets and scalable hosting; GDPR-friendly account flows.

Deliverables

  • Information architecture, wireframes and UX flows for purchase, subscription and booking
  • Design system (type, colour, components) and microcopy for checkout/onboarding
  • WooCommerce + Subscriptions customisation (PHP) and custom fields
  • Calendar module with reminders, email notifications and customer dashboard
  • Frontend in HTML/SCSS/JavaScript, integrations and performance optimisation

Outcome

Biofolic gained a coherent platform where customers easily subscribe, add products and manage their treatment plans. Conversions and retention increased while support load decreased, as customers can self-serve bookings and shipments.

Thinking about subscriptions or bookings in your store?

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Screenshots

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